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September 16, 2013 Alison Bennett published in the D CEO: What Business Execs Can Learn From the Paula Deen Scandal

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What Business Execs Can Learn From the Paula Deen Scandal

First off: have a good lawyer.

by John G. Browning     Published 9.16.2013     From D CEO OCT 2013


Take one outspoken personality presiding over her own media and culinary empire. Add a pesky lawsuit by a disgruntled ex-employee. Allow time to simmer, under the cross-examination of a videotaped deposition. When the mix boils over with damaging admissions of racial insensitivity, liberally sprinkle the results across media outlets nationwide. Such was the recipe for the meltdown of the Southern-style cooking empire of Paula Deen in the wake of admissions that she had used racial slurs.

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August 14, 2012 See our firm and strategy toward trial preparation featured in D CEO Magazine this month.

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How CEOs Prepare For Trial

 Bloom Strategic Consulting uses mock courtrooms and “shadow juries” to help companies get ready.

For many C-level executives, the uncertain prospect of putting their company’s future in the hands of 12 strangers in a jury box is somewhat like walking into a casino with your hard-earned nest egg in hand. But what if you were walking in not with Lady Luck on your arm, but the equivalent of a card-counter?

Meet Jason Bloom and Alison Bennett of Bloom Strategic Consulting, consultants who take a scientific approach to evaluating how jurors are likely to react to a client’s case—including the evidence, theories, and witnesses.

“CEOs should ask if there is value to learning how a jury will react to the case before writing settlement checks or deciding to go to trial,” Bloom says. “Sometimes it makes economic sense to settle a case, but I’ve seen Fortune 100 companies settle for much less than they were willing to pay based on the results of mock jury testing.”  Click here to read more

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