How CEOs Prepare For Trial

 Bloom Strategic Consulting uses mock courtrooms and “shadow juries” to help companies get ready.

For many C-level executives, the uncertain prospect of putting their company’s future in the hands of 12 strangers in a jury box is somewhat like walking into a casino with your hard-earned nest egg in hand. But what if you were walking in not with Lady Luck on your arm, but the equivalent of a card-counter?

Meet Jason Bloom and Alison Bennett of Bloom Strategic Consulting, consultants who take a scientific approach to evaluating how jurors are likely to react to a client’s case—including the evidence, theories, and witnesses.

“CEOs should ask if there is value to learning how a jury will react to the case before writing settlement checks or deciding to go to trial,” Bloom says. “Sometimes it makes economic sense to settle a case, but I’ve seen Fortune 100 companies settle for much less than they were willing to pay based on the results of mock jury testing.”  Click here to read more

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