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Jury profiling identifies the life experiences, pre-disposed attitudes and beliefs that predict whether a prospective juror may be dangerous to your case. Profiling how specific attitudes and beliefs influence a potential juror’s proclivity to your opponent’s case gives insight as to how to make the most of your interactions with the panel during voir dire. Our mission is to isolate and identify those dangerous traits that often linger below the surface, yet radically impact decision-making and perception; and we use our experience and insight to do so, not just hunches.