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Demographically matched to the actual jurors, shadow jurors observe the trial and provide continuing feedback through daily interviews, reported and analyzed by Jury Associates. Shadow jurors provide very useful insight as to how the case is playing to the jury.

Shadow jury reports allow daily re-assessment of trial risk. In addition, reports to counsel permits finely tailored modifications in trial presentation, informed by what issues shadow jurors find confusing, convincing or in need of further explanation.